Why did the Korean War become an international conflict Essay

For what reason did the Korean War become a universal clash - Essay Example Battled because of crumbling of Korea into two nations because of World War II, Korean War was a consequence of contention among USA and USSR as after the World War, one section was involved by US and other was by USSR. The general situation prompting the Korean War is additionally founded on the rising pressure among US and USSR. After the finish of World War II however harmony began to take its foundations in Europe and other created nations in any case, the US-USSR strife began to exacerbate and both the super powers of the world came to a state of cold war. The contending belief systems of Communism versus free enterprise and predominance of US or USSR on the world political stage set the most piece of the War between US upheld South Korea and USSR and China bolstered North Korea. It was additionally during this war UN was utilized just because by US as an apparatus to really connect with into outfitted clash with any nation. Why this contention got worldwide in nature and size, why significant players including UN and US really associated with this contention will be examined around there. Political Turmoil and job of US and USSR Korea’s geological area made it one of the most significant areas in post-World War-II situation and it was progressively seen as district which would at last become the purpose of dispute between the Western forces and Communist coalition. The conditions for war were made because of unmistakable fascinations of the two of the biggest socialist states on the planet and the general hesitation of US to lead its international strategy in the Far East district. Korea has consistently stayed of enthusiasm for Russia and China and it was likewise a direct result of this explanation that USSR attempted to possess the nation after World War II. Thinking about the expansion in intensity of USSR, US likewise endeavored to catch some portion of the nation and henceforth Korea was separated among South and North Korea with US controlli ng South Korea though North Korea was constrained by USSR. The inability to really hold free and reasonable races expanded the political strain in the area with North and South Korea framing two distinct arrangements of governments. South Korea adjusted majority rule government though North Korea turned into a socialist nation. The political pressure additionally raised when little encounters began to happen on what was called 38 Parallel, the line constrained by US which was likewise basically separating both the nations from one another. The Korean War ejected in what was known as the center of the virus war among US and USSR and their offer to assume responsibility for the world. It was additionally progressively observed as the war to figure out which ideological system world would adjust for example private enterprise versus socialism. The immediate contribution of USSR in the war and providing the arms to North Korea additionally incited US, under the standard of UN to connect with into the contention with USSR. It is recommended that it was additionally the first run through when US really utilized UN as an international strategy device. The general arrangement was to really give Korea under the trusteeship of United Nations which would in the long run lead it to full autonomy over the timeframe. It was anyway consequently understood that the inconvenience of any political will from other than Koreans may not be anything but difficult to execute and district may float into unrest because of political clash between the super powers. It is likewise essential to comprehend the general decent variety of feelings just as groupings inside Korea which couldn't help appear the improvement of a useful arrangement to really make the progress. The general decent variety of political suppositions was additionally because of the Japanese Colonial standard which kept the nation isolated dependent on various ideological premise. The concealment of Korean patriot devel opment by the Japan additionally came about into the absence of

Dilemma of Immigrants in America Essay -- Literary Analysis, Bharati M

In the paper, â€Å"American Dreamer† by Bharati Mukherjee, Mukherjee expounds on the issues of foreigners these days. In light of her families strict custom, Mukherjee is limited by her perpetual personality in her own way of life, â€Å"a Hindu Indian’s last name reported their forefathers’ rank and spot of origin†¦a Mukherjee must be Brahmin from Bengal†¦my character was instinctively associated with tribal soil and genealogy† (Mukherjee 1). From her mentality towards her character, Mukherjee wouldn't like to keep by the Hindu convention. She is defiant against her own way of life despite the fact that she comprehends Hindu custom denies any digestion with some other culture. After her marriage with an American of Canadian starting point, she had tough time embracing the new condition in Canada. Individuals in Canada consider her to be a â€Å"visible minority† as a result of her race that she isn't white. She commented America as promi sing country of majority rules system and balance; nonetheless, America despite everything has numerous imperfections on the conflict of ethnic issues. Regardless of how enthusiastically the workers attempt to absorb into American culture, the general public treats them as minority, subordinate residents. Since they are not white, they are ordered as being â€Å"Asian-American†. She brought up that settlers are caught in the† personality crisis†: an individual not knowing who the person in question is in the remote culture, and a portion of the original Indo-Americans are even â€Å"more-Indian-than-Indians-in-India† (Mukherjee 3). So also, in Jasmine by Bharati Mukherjee, Jasmine, the hero is a worker from India and she has made various characters for each spot she remains. Jasmine tries to overlook her past recollections and personalities, while a few outsiders in the novel are looking to reta... ...l gathering. In spite of the fact that they are U.S. resident, they lose their feeling of having a place in America. Nirrmala is living in her own little world while Professorji is masking himself from the lost of dream. They don't have the foggiest idea what their identity is and where they have a place with. A spouse who despite everything keeps her Indian name and culture and a husband who endeavors to fit into the American culture however his inner self is as yet suffocating from quite a while ago. Mukherjee who has abandoned her natural personality, she would shout to the settlers that to follow the Jasmine’s conviction, â€Å"to shelter oneself inside wistfulness, sheathe the heart in an impenetrable vest, was to be a coward† (Mukherjee 185). Outsiders ought to stifle their social memory, â€Å"let the past make you attentive, definitely. Be that as it may, don't let it misshape you† (Mukherjee 131). Mukherjee passes on that let the American culture to t ransmogrify them, yet not their past.

Blog Archive Friday Factoid UC Berkeley Haass Close-Knit Environment

Blog Archive Friday Factoid UC Berkeley Haass Close-Knit Environment UC Berkeley Haas is one of the smaller top U.S. business schools, with an average class size of only 240 (compared to more than 900 at HBS). Despite its small size, however, Haas offers a very diverse community, both regionally and professionally. Roughly 30%â€"40% of each incoming class is made up of international students, and each entering class as a whole reflects a wide array of interests and professional backgrounds. Each of Haas’s incoming classes is divided into four cohorts of 60 students each, and students remain in their cohort, taking all core courses together, for the first semester. Within the cohort, students are then further divided into study groups of five. Study group members work together to prepare for presentations and exams as well as to study cases, and these small groups help enhance and reinforce the relationships between classmates.  Indeed, Haas offers a well-defined structure that supports a collaborative community. Share ThisTweet Friday Factoids

Should We Fight The War On Drugs - 1678 Words

The selling or use of drugs is looked upon as a victimless crime which is why many believe that the government should not intervene to cut back on the large amount of money spent to fight the war on drugs. They may argue that decriminalization of drugs would reduce harm, crime and be beneficial with taxation. What many fail to realize is that the legalization of all drugs will only increase child abuse, increase funding for medical help and crimes that people are unaware is caused by substance abuse. The only effective way of fighting the war on drugs is by enforcing criminalization with an exception of a few drugs, while pushing back on the harsh enforcement concurrently to only focus on violent drug users. Expert Jon Caulkins from Carnegie Mellon University is one that supports the strong idea that keeping drugs illegal with a slight pull back on enforcement will reduce the amount of offenders placed in prisons. By holding back the enforcement on some drugs it would eliminate exces sive penalties for nonviolent drug offenders (Lopez, 2016). Violent offenders could consist of physical violence, mental abuse, verbal abuse or abuse of innocent individuals, such as unborn babies. Users who are nonviolent will not be punished, unlike users who are violent in the act of selling/buying, trafficking the drug or when they are bringing danger to those around them. The idea of legalization comes from the idea of harm reduction, yet there is no proof that decriminalizing all drugsShow MoreRelatedShould We Fight The War On Drugs? Essay2039 Words   |  9 Pageswaged war against its citizens through legislation, restriction, and imprisonment. This â€Å"war† against American citizens aptly named the â€Å"War on Drugs,† has cost billions of American taxpayer dollars and has not discontinued or even diminished the manufacture and sale of currently illegal substances, since once one drug smuggling operation is stopped, hundreds if not thousands of other illicit operations vie to fill their spot in the drug market. One argument would put forth that this is why we needRead MoreMarijuana must Be Legalized941 Words   |  4 Pagesroaring twenties. This was when the government prohibited the sale of alcohol. Looking back through history, we see trends from then happening today with the prohibition of marijuana and other drugs. Many peo ple have many opinions if marijuana should be legalized or not. It’s not as easy as just looking at the pros and cons. Our government needs to determine if the prohibition of drugs is actually promoting greater health, safety, and productivity, as well as lowering violence and criminal justiceRead MoreBudget And Policy Paper1597 Words   |  7 PagesPaper War on Drugs Bridget Brown, Shaketra Jones, Matt Anderson, Jerry Carter, and Lisa Rivers CJA/464 Matthew Kite October 20, 2014 More than 45 years ago President Richard Nixon announced and declared the nation is at war, that war was the War on Drugs. Nancy Reagan campaigned heavily in the fight against drug use as well; her fight was that of teaching young children the slogan of â€Å"Just Say No†. The goals of the criminal justice system in the war on drugs haveRead MoreThe War on Drugs: a Losing Battle?1626 Words   |  7 Pageswhen American soldiers came home from the Vietnam war addicted to heroin, President Richard Nixon initiated the War on Drugs. More than a decade later, President Ronald Reagan launches the South Florida Drug Task force, headed by then Vice-President George Bush, in response to the city of Miami’s demand for help. In 1981, Miami was the financial and import central for cocaine and Marijuana. Thanks to the task force, drug arrests went up by 27%, and drug seizures went up by 50%. With that, the need forRead MoreA Brief Note On The War On Drugs1356 Words   |  6 PagesR achael Radvansky Sociology 101 War on Drugs February 28, 2017 The War on Drugs can be a very controversial topic to different people around the world. Everyone is entitled to their own opinion, and I fully respect that. Some people say that the War on Drugs is a waste of time and money while others are very concerned about the different drugs that are coming into the United States. It still amazes me that people are continuing to take/do drugs when they see and hear about how many people haveRead MoreRough Draft on Drug Wars846 Words   |  4 Pagesbeen taken due to the huge demand for drugs crossing from Mexico into the United States. The murder rate is extremely high, and has caused so much chaos between both countries because of this. Drug dealers in the United States contact drug dealers in Mexico, and vice versa, to cross the drugs between borders illegally. A high percentage of the time, either of the drug dealers from both sides will have a scape goat swim the border while carrying high amounts of drugs with them, or will attempt to cr ossRead MoreThe Federal Government Should Legalize Recreational Marijuana1577 Words   |  7 Pageslosing a major war: the war on drugs. And it is time for us, as a nation, to admit our country’s drug laws are doing more harm than good. The fight against drugs is not as effective as it was originally envisioned. Both the federal government and states have taken extreme measures and enforced strict laws to keep our cities and neighborhoods free of drugs. However, it is time for a change. And I believe this change should start by settling the conflict between federal and state drug laws. The federalRead More America And The War On Drugs Essay1216 Words   |  5 PagesColumbia, when they have their own problems with drugs? The Untied States of America has a rather large drug trafficking problem but compared to Columbia it is fairly small. To help Columbia solve their problem the U.S. senate has decided to send troops over there and take control. This new involvement will have many consequences in and what can you make for instance the cost of a war, the loss and gain of jobs, and physical side effects. Now war is a very serious subject to study for sociologistsRead MoreThe Problems with Alcohol and Illegal Drugs Essay1570 Words   |  7 Pages â€Æ' Drugs have been a big part of our history dating back all the way to the 1800’s and beyond. We have to remember that drugs were first introduced as a form of early medication and its intent was to help cure things such as depression, headache, and used as a form of an anesthetic. The biggest downside of the medical drug evolution was the side effect of mass addiction. Although there was a problem with addiction the drugs still were very effective in helping cure many problems. Even with theRead MoreEffects Of The Vietnam War On America1559 Words   |  7 PagesJacob Tarlo Mr.Doogan America in history 3H, Pd. 8 20 January 2015 Effects of the Vietnam War The Vietnam War is one of the most debatable and controversial wars in U.S. History. To this day people are questioning why we ever entered a war that was over 8,000 miles away. Why would we put our soldiers through such harsh fighting conditions and why would we spend so much money on a war that was not ours? Some people say that U.S. involvement was necessary to help end Communism and important to keep

Amanda Briney - ThoughtCo

Correctional Institutions Have A Strict Budget - 1314 Words

Correctional Institutions have a strict budget. Therefore, implementing new programs is heavily reliable on how the institutions budget can be relocated to provide funds for the new program. This paper will analyse the difficulties and challenges one faces when trying to pilot a new program. The new program is a â€Å"anger management† counseling program that will require $350,000 and two new counselors. However, the program has shown impressive results in other correctional institutions. The first hurdle that has to be taken is to convince a senior leadership team to pursue the program, knowing very well that some of them are sceptical and do not take the program very seriously, since they think that the program that will lose interest very soon. In order to convince this team one could show them studies that investigated the results of the program. If this program produced impressive positive results in other facilities, there would be a couple of studies that supported this conclusion. One could also evaluate the population of the facility and seeing that it was similar to the populations that benefitted from the new program, would argue that it is applicable to this specific facility. Further, one could also look at the recidivism rates of those offenders that completed the program. If the recidivism decreased it could be argued that this program would help re-socialise inmates and prevent them from returning to the system. The program could also affect the inmat e sShow MoreRelatedPrisons : A Dangerous Place944 Words   |  4 Pagesfor doing criminal activities. Prisons were strict then than they are now most people were sentenced to death, regardless of what the crime was. During that time the inmates did not have as much freedom in prison that they have now. It was very tough being in prison during this time. In the United States today almost two million people are in prison, the expansion of the prison system began in the early 1980’s (Rhodes, 2001). Over the years prisons have become better because of having gone throughRead MoreDifferent Kinds Of Punishments And The Corrections System Essay1621 Words   |  7 PagesSystem implemented isolation and separation of inmates. Their method was for the inmates to do everything in their cell, eat, sleep, work, and activities. The New York System was based off of the Auburn system. The implementation of this system was strict discipline and obedience but was in favor of integration of inmates. Unlike the Pennsylvania System, the New York System pushed for eating, working, and doing activities together. The prisons in the South and West saw these kinds of punishments butRead MoreAmeric Land Of The Incarcerated1296 Words   |  6 Pagescountries that have strict criminal codes that punish offenders with extreme prison sentences. Shockingly, the United States has the world’s highest incarceration rate of 716 prisoners per 100,000 citizens compared to the average country of 144 prisoners per 100,000 (Walmsley 2013) that equates to the probability of being incarcerated in the United States is five times more likely than the average country. In addition, there are approximately 2,240,000 prisoners in penal institutions in the UnitedRead MoreThe Modern Prison System And The American Government System1530 Words   |  7 PagesHaving money and adequate funds, leads to power and peace, no matter the business you’re in. This is no different in the correction industry, one of the least funded areas in the American government system. For as long as America has been founded, there have been a prison system. Granted early systems were horrendous and treated criminals as less than human beings, the modern prison system isn’t perfect either. Even after hundreds of years, the American prison system is flawed. Corrections industries doRead MoreFactors That Should Be Determined When Planning A Meal2387 Words   |  10 Pages The Factors That Should Be Determined When Planning A Meal That Is Served In An Institution With Regards To Guidelines And Population Served Dana-Lynne Chun-Pescaia Tara Takata Kailua High School Culinary Teacher: Tracey-Lee Jeffers CTE Coordinator: Malu Afong Principal: Francine Honda 451 Ulumanu Drive Kailua, Hawaii 96734 March 3, 2015 â€Æ' Table of Contents Abstract†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦................2 Introduction†¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..............................................Read MoreThe Failure That Is Total Institutions1643 Words   |  7 PagesThe Failure That Is Total Institutions Though effective at separating and isolating a group of individuals, total institutions are not effective at their main purpose of re-socializing those groups of individuals. Socialization is a lifelong process for individuals; it is understanding and participating in society under that society s values and norms. Examples of socialization are entering a new school, job or country. This type of social interaction is often voluntary. Individuals choose toRead MoreProblematic California Prison System Essay849 Words   |  4 PagesCalifornia has one of the most dysfunctional and problematic prison system in US. Over the last 30 years, California prison increased eightfolds (201). California Department of Correctional and Rehabilitation (CDCR) does little to reform prisoners and serve as human warehouse rather than a correction institution. Californias prison system fails the people it imprisons and society it tries to protect. In many cases, Californias prison system exacerbates the pre-existing problems and aids in theRead MoreCalifornia Needs Prison Health Care Reform Essay2216 Words   |  9 PagesCalifornia, the Golden State, a place where people from around the world come to for the consistent sunshine, and fun-filled atmosphere. California is home to the largest prison population in the United States. There are now thirty-three institutions, which house approximately 170,000 inmates. According to the Legislative Analysts Office (LAO), it costs taxpayers about $51,000 per a year to house, feed, clothe, and provide healthcare for each inmate. The health care costs aboutRead MoreCorrections Timeline2539 Words   |  11 Pagesthe correctional system of America. The eras that I will be discussing are: 1800, 1920-1950, 1990, and 2000’s. For each era, the following items will be described: the history and development, treatment and punishment of the offenders, the description of the holding and monitoring of the offenders. The conclusion will discuss the alternatives to incarceration and the influences of the eras in today’s correctional system, as well as, recommendations for ways in which the current correctional systemRead MoreEssay on Models of Corrections1625 Words   |  7 Pages â€Å"The history of correctional thought and practice has been marked by enthusiasm for new approaches, disillusionment with these approaches, and then substitution of yet other tactics†(Clear 59). During the mid 1900s, many changes came about for the system of corrections in America. Once a new idea goes sour , a new one replaces it. Prisons shifted their focus from the punishment of offenders to the rehabilitation of offenders, then to the reentry into society, and back to incarceration. As times and

Optical Distortion, Inc Essay Example For Students

Optical Distortion, Inc Essay Optical Distortion, Inc. Case Study December 02, 2013 Situation Executive Summary: Optical Distortion Inc. is a single product company that produces contact lenses for chickens. ODI believes that the use of contact lenses for chickens is a superior solution for poultry farms relative to the current alternative manners that farmers use to prevent cannibalism among their chickens something that is the cause of mortality rates of up to 25% on some farms. Given the fact that these lenses can cut mortality rates down to as low as 4. 5% (compared to the current common alternative f debeaking chickens, which brings mortality rates down to 9%), there is the belief that these contact lenses can have a drastic impact on the market and prove to be very successful for ODI. Also, with over $363 million chickens in the US, the market size to promote this product to is rather substantial. Considering the limited resources available to ODI and the desire to make an impact in the market prior to other firms Joining them in 2-3 years time when they would be in a position to market a comparable product, aiming for the right market segments and entering with the ight price are paramount to success. By focusing the marketing attempts on large farms (of 100,000 chickens or more) in California, and selling a box of lenses for $37. 50 each, then the company would be in a prime position for success. Situational Analysis: Issues that farmers are currently facing include life expectancy of chickens, their average egg yield, and their food consumption. All these factors are marred by a chickens naturally aggressive nature in their familial hierarchies. Of greatest concern however, is that fact that chickens have cannibalistic tendencies, resulting in up to 5% mortality rates. In order to avoid literal henpecking, farmers are having the chickens beaks cut off. For many weeks, these chickens deliver a sparse yield of eggs, beaks though not only traumatizes the chickens, but also alters the way chickens naturally consume food, making it more difficult to eat their grain. Thus, farmers are required to overstock the chicken feed, ultimately leading to food being wasted (as a cost to the farmer). Taking all of this into consideration, it is clear that the desire for farms to have a means of reducing these problems is very high. Product Characteristics With chickens being social birds, they follow a social structure; a literal pecking order. The dominant birds peck the submissive ones and the pecking goes on increasing to the point of cannibalism. While the method of debeaking has proven effective, as mentioned, there are side effects. The ODI lens on the other hand does not have these side effects. The lens reduces the vision of the chicken to roughly 12 inches, forcing the chickens to constantly have their beaks down to search for food or their pathway to wander, in turn making it very difficult to differentiate between the ubmissive chickens from the dominant ones. This is essentially the reason for mortality rates being reduced to as little as 4. 5%. Of key concern to farms would be value proposition of this new product and process. Of great importance is the fact that the rate at which chickens have lenses inserted is roughly the same as the rate at which chicken can be debeaked (225 per hour vs. 220), in turn ensuring that the cost of this process is equal to that of the debeaking process. Additionally, these lenses would not cause any trauma and they would cater to the problem at hand without any significant side-effects. .ud613e1ae845c21391d737056da406df3 , .ud613e1ae845c21391d737056da406df3 .postImageUrl , .ud613e1ae845c21391d737056da406df3 .centered-text-area { min-height: 80px; position: relative; } .ud613e1ae845c21391d737056da406df3 , .ud613e1ae845c21391d737056da406df3:hover , .ud613e1ae845c21391d737056da406df3:visited , .ud613e1ae845c21391d737056da406df3:active { border:0!important; } .ud613e1ae845c21391d737056da406df3 .clearfix:after { content: ""; display: table; clear: both; } .ud613e1ae845c21391d737056da406df3 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ud613e1ae845c21391d737056da406df3:active , .ud613e1ae845c21391d737056da406df3:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ud613e1ae845c21391d737056da406df3 .centered-text-area { width: 100%; position: relative ; } .ud613e1ae845c21391d737056da406df3 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ud613e1ae845c21391d737056da406df3 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ud613e1ae845c21391d737056da406df3 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ud613e1ae845c21391d737056da406df3:hover .ctaButton { background-color: #34495E!important; } .ud613e1ae845c21391d737056da406df3 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ud613e1ae845c21391d737056da406df3 .ud613e1ae845c21391d737056da406df3-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ud613e1ae845c21391d737056da406df3:after { content: ""; display: block; clear: both; } READ: Peer pressure EssayBeyond this, analysis showed that nearly 1 56 pounds of feed could be saved per day. This would lead to considerable annual saving since the feed itself is valued at $158 per ton. Financial Analysis: By looking at the average cost of $0. 50 to produce a dozen eggs (based on 22 dozen eggs per hen per year), we can see that on an annual basis, $252. 5mil is spent per year on producing eggs in California. Profits in turn are $0. 03 per dozen, meaning profits of $15. 15 million per year. Other things being equal, by reducing mortality rates from 9% to 4. 5%. Other things being equal, this, as a result of the extra eggs hat could be laid and sold, would raise profits by approximately $750,000 per annum. Add to this the food savings of roughly $4. 25mil per year (adjusted for the extra birds that would not be killed through cannibalization), means a savings per year of $5mil. Looking at this on a per chicken basis, this means increase profits $0. 22 per chicken. As such, ODI should look to selling the lenses at $37. 50 per box ($0. 15 per pair of lenses), allowing them to take much of the savings of the product from the farmer whilst still allowing an overall profit increase of $0. 7 cents per chicken for he farmer. Looking at how this would be taken to market, ODI ought to consider how to attract farmers, this should be done in a way that farmers perceive this as a safe investment. Marketing should be around the following factors: 1) Improvements over debeaking in lowered mortality rates, 2) Improvements over debeaking in lowered billing, 3) For the first month of introduction, free trial (labor and lenses) for first 1,000 chickens to demonstrate the effects (if the farm has a flock of more than 100,000). The quick, the farmers would be interested. The only condition would be that the 1,000 hickens should be separate from other chickens to demonstrate lowered mortality. The initial costs would be $196,000. Since ODI is confident of the product, they should expect every time they give a free trial of 1,000 pairs, they would convert them to a customer. If we assume only 1% trials during the first month, the initial free applications would only cost ODI roughly $400 for all of the lenses and roughly $10 per 1000 chickens inserted with lenses. If we consider then what this means in terms of company profits, at a selling price of $37. 0 per box, this means a mark-up of $37. 08 per box. Selling 480,000 boxes per year would bring in $18mil per year in revenues. With headquarter costs of $1. 2mil and $1. 2mil in annual marketing costs, making potential profits as high as $16. 6mil per year. Recommendation: The key to the recommended marketing Strategy is to choose one particular state and one market segment (segmenting the market by fa rm size). With this in mind, ODI would be best suited to targeting, in the short run, only farms with a flock size of 100,000 chickens or more, in California. Since the company has limited resources to invest in their marketing campaign to begin with, it important to market the product o the segment that is likely to yield the largest and most instant results and do so with a minimum level of cost. By targeting the larger farms, every farm penetration has the potential for sales of 100,000 or more, depending on the size of the farm. Not only are there larger potential returns for any given farm, this allows for less total marketing needed, with time and effort saved by having fewer farms to approach (relative to targeting smaller firms whereby the number of farms to target is greater). .u0857adbdd3a1e10a089477abc91369f1 , .u0857adbdd3a1e10a089477abc91369f1 .postImageUrl , .u0857adbdd3a1e10a089477abc91369f1 .centered-text-area { min-height: 80px; position: relative; } .u0857adbdd3a1e10a089477abc91369f1 , .u0857adbdd3a1e10a089477abc91369f1:hover , .u0857adbdd3a1e10a089477abc91369f1:visited , .u0857adbdd3a1e10a089477abc91369f1:active { border:0!important; } .u0857adbdd3a1e10a089477abc91369f1 .clearfix:after { content: ""; display: table; clear: both; } .u0857adbdd3a1e10a089477abc91369f1 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u0857adbdd3a1e10a089477abc91369f1:active , .u0857adbdd3a1e10a089477abc91369f1:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u0857adbdd3a1e10a089477abc91369f1 .centered-text-area { width: 100%; position: relative ; } .u0857adbdd3a1e10a089477abc91369f1 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u0857adbdd3a1e10a089477abc91369f1 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u0857adbdd3a1e10a089477abc91369f1 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u0857adbdd3a1e10a089477abc91369f1:hover .ctaButton { background-color: #34495E!important; } .u0857adbdd3a1e10a089477abc91369f1 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u0857adbdd3a1e10a089477abc91369f1 .u0857adbdd3a1e10a089477abc91369f1-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u0857adbdd3a1e10a089477abc91369f1:after { content: ""; display: block; clear: both; } READ: Sherman Williams EssayThis would allow the company to have only 1 sales representative and one technical xpert, given the fact that there are only 87 such farms in our target state of California (looking to loosely bend Olsens initial desire to have any sales person have a maximum of 80 farms). This would also allow the use of only 1 office rather than being spread across the country that would require multiple offices (and in turn, more Regional Managers, Admin Staff, Shipping Clerks and rent). In addition to this, the share of chickens from farms that have 100,000 or more chickens farms has been increasing at an average rate of 38% per annum and is thus the segment that long erm the firm would wish to ensure they are part of. As for why California, the farms there (with a flock size of 100,000 or more) have more number of chickens compared to any other region (22,952,283 in total an average of 264,000 chickens for each farm) and thus is the state with the biggest market. Whilst this is a very high margin return investment, the downside is that is requires a high level of start-up capital and a bi marketing push. Given the current size of the firm, there would need to be quick expansion, which sometimes is not only difficult but can mean bringing in the rong people, who may not share the same vision as the likes of Garrison and Olson but may simply not be good enough to market such a product. Indeed, with competitors able to Join within the next 2-3 years, time truly is of the essence as failure to launch and be successful within the first year may mean never creating a change their ways, or may need a long time to, there the main dangers of not hitting the required targets quick enough that would be needed to recover the initial investment. Should they be successful however, the potential for profits are enormous.