Social Issues in the Criminal Justice Field Essay Example for Free

Social Issues in the Criminal Justice Field Essay All of society deals with social issues, either directly or indirectly. These can be problems or matters affecting all of society, usually in a negative manner. In the US, some predominant social issues include homelessness, domestic violence and gang violence. Criminal justice professionals face these types of issues daily. The criminal justice professional is always active and busy, dealing with countless amounts of criminal activity throughout the country. Every criminal justice professional has a job to do, to better their community and the society they work within. Homelessness is an unfortunate problem that will continue to grow if our society does not make it a national priority to address this issue in a systemic way. In the US more than 3.5 million people experience homelessness each year, which 20% of these families have children. (National Law Center on Homelessness and Poverty, 2014.) The combination of the high cost of living, low-wage jobs, and high unemployment rates only worsen these problems and force countless Americans to choose between food, housing, and other expenses. Homelessness can end, by tackling its root causes and improving support services, such as TANF, housing vouchers and health care. Another crucial issue for criminal justice professionals is domestic violence. Domestic violence is abuse that happens in a personal relationship. It affects men and woman of any ethnic group, race, or religion; gay or straight; rich or poor; teen, adult or elderly. But most of its victims are women. In fact, 1 out of 4 women will be a victim at some point in their life. (U.S. Department of Justice, Bureau of Justice Statistics, 2014.) Criminal justice professionals serve as a way out to victims of domestic violence; they help with counseling and can also support  the victim through shelter programs. They will also provide services to the perpetrators through voluntary and court mandated batterer intervention programs. As professionals committed to social justice, domestic violence is a social justice issue. One of the most difficult social issues we face as a country is gang violence. A gang is a group of people who claim a territory and use it to make money through illegal activities. Gangs are one of the leading factors for growth of violent crimes; gang violence has become increasingly deadly in the last several decades as a result of the introductions of automatic weapons and drive- by shootings. (Gang Violence and Gun Control, 2013.) Many gangs resort to violence, even homicide, to enforce loyalty and prevent members from leaving. Some criminal justice professionals specialize in gang violence and are only specifically assigned to gang violence crimes. Such specialized units are created in order to focus departmental resources, energy, and skills on specific community problems. The criminal justice system is a vital part of our society and we know that complete, effective, and fair operation of criminal justice system powers is crucial to ending violence, both for releasing individuals and for ending the worldwide epidemic of violence against one another in this human race. The public knows that the police cannot prevent every crime, nor arrest every criminal. However, they expect a criminal justice system, which is reliable, effective, and valued. It must deal with cases proficiently; fight crime in each state and each town in this country. Thus, the society needs criminal justice systems to protect, to discourage and to stop crime. Obviously, the idea of having a system is to ensure justice and equality throughout a social setting. It is a must that criminal justice professionals always stay active and busy, in order to keep up with the progressing crime rates and social issues. Every society has social issues, as these problems evolve, so do the jobs in the criminal justice profession. To remain a viable resource to the community and individuals, whether they are victims or perpetrators, criminal justice professionals must be willing to better the lives of the  people they touch. These social issues can end by tackling its root causes and improving support services. Criminal justice professionals are not the only ones that can help make a difference in these lives but also everyone in the society as a whole, when you come together, changes can happen. References Gang Violence and Gun Control, 2013 http://www.americanthinker.com/articles/2013/01/gang_violence_and_gun_control.html U.S. Department of Justice, Bureau of Justice Statistics, 2014 http://www.statisticbrain.com/domestic-violence-abuse-stats/ National Law Center on Homelessness and Poverty, 2014 http://www.nlchp.org/

The Role of free Will Essay Example for Free

The Role of free Will Essay Fate is by definition the occurrence of inevitable events that are predestined to happen in a mans life. In literature, fate has a strong connection with the concept of free will because both can guide a character to a certain destiny. In Oedipus the King, written by the Sophocles, Oedipuss ominous fate of parricide and incest is prophesized by the Oracle at Delphi. However, it is not fate that led to Oedipuss destruction, but his overwhelming curiosity, impetuous actions, and irrational judgments. Oedipuss voracious curiosity forces him to discover the horrible truth of his crimes and ancestry. His curiosity often sets him unsatisfied, and provokes him to investigate many gratuitous details. In Corinth, a drunkard bawled out that Oedipus was not [his] fathers son (44)1. Overwhelmed with frustration, Oedipus questions his parents about his identity. Although he got the desired response, he still feels that the thing had hatched a scruple in [his] mind (44). His superfluous curiosity encourages him to steal away from home to Delphi, to the oracle (44), where he then learns of the horrible prophecy. This curiosity leads him to depart his safe homeland into a foreign land where he eventually meets his grievous end. Oedipuss copious curiosity is also presented when he stubbornly pursues his self-identity search. Jocasta warns Oedipus to terminate his investigation for [his] own lifes sake (59). However, spurring from his curiosity, Oedipus still chooses not to consider her warnings thoughtfully. Not only do Oedipuss curiosities contribute to his downfall, Oedipuss hasty actions are also essential. Oedipuss impulsiveness acts as a guide that pushes him to meet his own disastrous destiny. When Oedipus left Corinth, he was [forced] off the road (44) by men who seemed to be urging on. Without serious considerations of the mens possible identities and intentions, Oedipus in fury landed [one man] a blow (44). Eventually Oedipus kills all the men, including his real father, Laius. This preventable issue is set as a foundation to Oedipuss future tragedy. As a leader, his actions also play a pivotal role in his future outcome. When Creon comes back with information from Apollo, he asks Oedipus if he wants to discuss the matter privately. Without a second thought, Oedipus demands him to speak out to all (8). Oedipus frenetically eliminates the necessity of this pivotal piece of information to be interpreted thoughtfully first. His feral personality is shown again through his conversation with Jocasta. When she tries to prevent Oedipus from knowing the repugnant truth, Oedipus blindly accuses her of bridling at [his] paltry origin (60) with all a womans pride (60). These officious words will become a part of ignorance and guilt he eventually has to bear. Although Oedipuss fierce actions play a major role in his future, his vague judgment also plays a crucial part. Oedipuss way of analyzing problems creates flaws that direct him to meet his destiny. As the King of Thebes, Oedipus does not fulfill the requirement of being a successful leader. He leads Thebes to follow fifteen years (3) of a sham prosperity cloaking corruption (3). It was not until Thebe is struck by plague (3) that Oedipus finally picked up the responsibility and asks for advice from the God. When Creon returns with advice from Apollo, Oedipus does not calmly interpret the Gods message. Instead, he openly requests for the killer of Laius. When this method fails, unsurprisingly, Oedipus reacts with rage. He curses the killer, whether slipping off alone or with a band of men (15) to be [called] down a life to fit a life dragged out in degradation (15). As Oedipus hastily searches for the murderer, he also makes the discovery of his own crimes more inevitable. This way of solving the issue leads Oedipus fervently to seek for a solution. Oedipus was encouraged by Creon to find Tiresias, the blind man with great insight. Oedipus pleads Tiresias to stir himself to help where help he can (18) and describes him honorably as the intuitive, didactic master of the finite and the infinite (17). However, when Tiresias claims the murderer of the man whose murder [Oedipus] pursues is [him] (22), Oedipus responds by calling Tiresias a purblind man, in ears and mind and vision (22). It can be seen that Oedipuss trust for Tiresias is not genuine. The infuriated Oedipus loses his judgments, and does not consider the reliability of Tiresiass words or to examine the case privately. Instead, he carries on his mistake by accusing Creon of plotting with Tiresias to overthrow and snatch (22). Creon tries to explain to Oedipus that he could not covet kingship for itself when [he] can be a king by other means (33), and he asks Oedipus to take [him], kill [him] (34) if he is found unfaithful. However, Oedipus neglects Creons fifteen years of loyalty and still claims to want [him] dead (34). By not giving Tiresiass prophecy a second thought and blindly accusing Creon, Oedipus extends his own dreadful deeds. His hatred towards Creon leads him to hear from Jocasta that Laius was murdered at a spot where the road from Delphi meets the road from Daulia (41). This incident strikes Oedipus as he recalls that he had killed some men at the same spot. From this point on, the truth began to unravel as Oedipus is urged to find the surviving herdsman of Laius. These anticipating events resulting from Oedipuss own problematic judgments cause him to meet his acrimonious destiny. Oedipus the King presents the inevitable fate of the main character, Oedipus, of incest and parricide. However, it is not the predetermined force of fate that drives Oedipus inescapably to his destiny. Free will and Oedipuss own choice are the main sources that destroyed his life. Oedipus, with his immense curiosities, rash actions, and inconsiderate judgments, led him to meet his own doom.

Innocents Market Entry In Spain

Innocents Market Entry In Spain Introduction To evaluate the possibility of a market entry in Spain, a brief analysis concerning the company and the market will be conducted in this report. Chapter 1: Profile of the innocent company The large-scale company Innocent Ltd was founded by three friends in London in 1999, where it also has its headquarter and today employees about 275 people (Datamonitor 2009). Before they could start their business they had to find and investor, which was very difficult, as they wanted to go on a competitive market, the big drink and food industry. (Germain Reed p. 48 2009) The UK juice market is dominated by Pepsico owned Tropicana and Copella which is the parent company of the PJ smoothie brand. (Germain Reed p. 111 2009) The product range consists of â€Å"smoothies, smoothies for kids, superfruit smoothies, thickies† followed by â€Å"orange juice† and â€Å"veg pots† in 2008 and extended by â€Å"pure fruit squeezies† for kids in 2009 and a recipe book is available. (innocent 2009) The company has a strong brand image standing for natural, healthy and tasty products. They describe their main values as follows: â€Å"Natural, entrepreneurial, responsible, commercial and generous.† (p. 79) Thereby they created a USP by using only natural ingredients and this leads to a competitive advantage against their major competitors â€Å"Merrydown Plc., Kallo Foods Ltd., Princes Limited, SHS Group Ltd. and Britvic Plc.†(Datamonitor 2009) Innocent can be associated with a social and environmental responsible business, which can be seen in a large number of charity and environmental projects. In general a minimum of 10 % is given to Charity each year (Germain Reed p. 83 2009). Through developed communities on facebook, twitter und youtube Innocent is in a continuous informal dialog with their customers. The multilingual webpage provides consumers with detailed information about Innocent, their operations and an advisor page about healthy eating. (innocent 2009) In contrast innocents deal with Mc Donalds to sell the kids smoothies aroused discussions concerning the brand image. It was found that innocent had put sugar in their Juicy Water in 2007. (Daily Telegraph, 2007) There had been some controversial discussions about the production of smoothies, if they are really fresh and natural when the fruit and ingredients travel on a long way. (Donoghue, 2008) In the first three years sales increased from 2 to 16 million euro. S. 64 the predicted turnover will be between 105 and 110 million pounds in 2009. (Tryhorn Sweney 2009) Innocent is the market leader in its product segment in Europe (Daniel 2009) which serves a niche market and has an 82% market share in the UK. (IRI Infoscan 2009) In general the market decreases but in 2009 Innocents sales increased again, e.g. due to the new product vegetable potsâ€Å". (Sibun 2009) Markets Currently the company operates in the European market in 13 countries. Innocent launched its smoothies at first in the UK and then in Ireland, which was a logical step, as the market provided the lowest risk because of similar conditions. Today Ireland is innocents second largest market. (Germain Reed 2009) Innocent incrementally entered the following markets: Germany, Sweden, Northern Ireland, Finland, France, Belgium, Luxembourg, the Netherlands, Switzerland, Austria and Denmark. (Germain Reed, p. 64, 2009) Channels The company concentrates on its core competences are RD and Marketing, such as creating new recipes and their knowledge about fruit in general and creating a brand image. All the manufacturing parts of the business are outsourced to their partners, which saves them a lot of money, because they do not need to invest in technical equipment for the production process. (Germain Reed, p. 58, 2009) Moreover they have subsidiaries in Ireland, France, Denmark, the Netherlands and Germany. (Reed, 2007) Innocent has distribution partners selling their products to over 10,000 retailers. (innocent 2009) In the UK the innocent products are available in all Sainsburys, Waitrose, Somerfield supermarkets and in some branches of Morrisons, Budgens, Tesco, Safeway and Asda. Furthermore the products are available in chains such as Starbucks, Bagel Factory, Boots, Booths, Road Chef, Welcome Break, Moto, EAT, OBriens and in â€Å"independent sandwhich shops, delis, health food places and the odd meditation centre.† (innocent 2009) Furthermore premium food outlets and food halls of well known department stores should underline their image of quality food. (Germain Reeds, p.122, 2009) The latest discussion this year was the investment of Coca-Cola as a minority stakeholder with 10 20 % for 30 million pounds. It seems to be a common issue for niche companies that they need more capital to grow but at the same time need to convince people that they are still the same company with the same values. Innocent published a statement on their website. They will use the capital to invest in their European expansion. (Thryhorn Sweney 2009) Chapter 2: Analysis of the Spanish market For the assessment of the Spanish market potential for innocent smoothies it is necessary to carry out a market analysis which can be done by following the 12 C framework and Porters five forces. First of all general information about the country and a focus on the macro environmental factors is needed to get an overview about the political, economic, socio cultural, legal regulatory and technological forces a company might have to deal with in that market. Country: The Kingdom of Spain has a population of 40 million inhabitants that live in a country of 499,542 km ². (p. 10) Political forces: Spain is a member of the EU which has a close integration with other members and profits from EU economic supports that helped the nation for a better standard of living. (Country Report, p. 3) Spain has a parliament monarchy (p. 36) which is ruled by a government with a thin majority at the moment and is therefore dependent of regional parties such as the Catalan and Basque to precede new legislations. This has a negative effect on the promptness of economic processes (p. 14) The federal structure with its regional units autonomy faces difficulties with Basque and Catalonia which fight for independence and that represents a risk of political instability (p. 15) Economic forces: As every country, Spain has to deal with recession and the GDP growth is expected to be negative with 2% (p. 49) Furthermore this country has the biggest drop of all developed nations to 1.8 % in annual economic growth in 2009 (p. 17) Since 2008 the major challenges the country has to deal with are falling inflation and the level of unemployment which is very high and might increase further. (p. 17) Weak domestic demand is also a result of the crisis (p. 2) But the financial system itself is well-developed and integrated into international financial markets. Normally the Spanish banks stand for a high standard of solvency. (p. 3) Along to lines of the EU recovery plan, Spain has implemented some activities such as tax cuts and investment projects to stimulate the economy (p. 54) as well as a fiscal stimulus package that should help increasing investments. (p. 3) In general the economic crises with all its effects leads to an economic slowdown and a long-lasting recov ery period. (p. 16) Social cultural forces: The official language is Spanish, but in certain regions the people speak Catalan, Basque and Galician. The main religion is Roman Catholic which a company should keep in mind when creating advertisement. (p. 10) Spain has to face the problem of an aging population and unemployment which increases an inequality in income and causes social tension as well as the increasing immigration in Spain. (p. 4) The income differs as well between the different regions. (p. 22) The tertiary education grows which could provide the opportunities for companies to get well educated people in that country. (p. 3) Most of the population that means around 78 % of the people live in urban areas around the big cities and many of them around the capital Madrid. (p. 65) Legal regulatory forces: Improvement of legal climate was made by the Spanish government with several reforms such as reduction in tax rates and foreign investment regulations are simplified. (p. 80) Government has an important role in wage fixation (p. 2) which could be important to know if companies develop a subsidiary in Spain. In general the intervention of the government in the market is a challenge. (p. 27) Because the legal Spanish rules and trade regulations are adapted to EU standards business across borders should be easier now. (p. 80) Spain has a high economic freedom score and is on 16th place among 43 countries. Property rights, business, trade, financial and investment freedom are very strong. In contrast to that it is weak in government size, labour and fiscal freedom. (p. 83) Technological forces: Weak input form venture capitalists and private sector causes a lack of entrepreneurship and innovation. (p. 23) Compared to other EU members Spain has been not so quick in adopting technological advancements, but there are things done to change it. (p.71) For example the communication and information segment grew fast in 2002-2006 (p. 73) The environmental policies were created by following EU guidelines (p. 4) and different measures are or will be implemented to reduce impact on climate change (p. 8) Impact of hot climate and a possible gap in water supply may influence some companys production process. (p. 88) (Datamonitor Country Analysis Report Spain, April 2009) Market-specific analysis The juice market includes products from concentrate and not concentrated juice as well as fruit and vegetable drinks and nectars. (Juice Report, p. 7) Market potential: The market value for beverages constantly increases in Spain and has an overall growth of 49% from 1999 2012. (Datamonitor table 2009) The beverage industry can be divided in different categories. The smoothies belong to the soft drinks under non-alcoholic beverages. In comparison to the other non-alcoholic beverages smoothies have the highest market value growth in Europe from 1999 2012 with 458 %. (Datamonitor table 2009) To evaluate the market potential for innocent smoothies in Spain it would be necessary to gather more concrete data. Market size: Spain has a population of 40 million people (Country Report, p. 10) Fruit drinks from juice/concentrate have the highest market share with 36.3 % by value in Spain. 100 % fruit juice that means not from concentrate has a market share of 16.6 % by value in 2008 and the vegetable juice 21%. (Juice Report, p11) Hence there is a market for innocents smoothies but as in other countries it is only a niche market. Market growth: In 2008 the total revenue was $ 2.4 billion, that means an annually grow with a rate of 2.2 % in the period of 2004-2008 and it is expected to reach $ 2.7 million by the end of 2013. (Juice report, p. 7) Profit potential: Until 2013 the market volume is expected to grow with a rate of 2.8% annually. The market volume is expected to increase with 14.8 %. (Juice Report,p.29) The market value is predicted to grow until 2013 with a rate of 2,5 %. (Juice Report, p. 28 ) Indirect competitors: In the beverage industry, especially non-alcoholic drinks, softdrinks: concentrates, functional drinks, juices, bottled water, carbonates, tea, coffee, hot drinks, baby drinks are indirect competitors. (Datamonitor table 2009) Concentration: The Spanish drink retail market is less concentrated in comparison to other countries in the EU. (Juice Report, p. 15) It is necessary to find a statistic where the spread and number of different supermarkets or chains can be seen all over Spain, to decide which retailer could be the most effective for innocent. Therefore it is also important to keep in mind that most of the population lives in urban areas around the big cities. Culture/consumer behaviour: Spain is a typical Mediterranean country with different cultural groupings. (see socio cultural forces) How the Spanish people decide for products and what has the major influence on their purchasing behaviour should be analysed in more detail with a closer look on their lifestyle. In general it is known that they live how it comes and are more spontaneous. But one of the purchasing influences could be that the income between regions and people is really different. (Country report, p.22) Choices: If innocent should launch there products on that market requires a deeper analysis of the companys possible strengths and weaknesses in the Spanish market. As well as on the other European markets. innocent has a niche product and has to compete against global big players in the beverage industry. Their strength is the natural product with environmental and social business ethics. The analysis of suppliers is also necessary. The supplier power is not that strong because numerous operate as small companies. The fruit and vegetable growers sell to with the help of wholesalers or directly to manufacturers. (Juice Report p. 16) For innocent it could be possible to order their fruits from Spanish fruit suppliers which could also help them with their image that they support local companies in their supply chain. Competitors on the Spanish juice market are Juver Alimentacion, S.A. with a 13.3 % market share by volume, followed by PepsiCo, Inc. with a market share of 6.3 % and J. Garcia Carrion with 5.6 %. (Juice Report, p. 13) Juver Alimentaction S.L.U company has a wide range of brands and operates mainly in the Spanish market and also exclusive in restaurants. (p.20) PepsiCo, Inc. is a global player with a wide range of brands and products in the food and beverage industry. (p. 23) J Garcia Carrion produces wine, fruit juice and soft drinks operates primarily in Spain. (p. 26) Other beverage products are indirect competitors which the company has to keep in mind. New entrants is possible as well through product diversification of an operating company in this market or for example a foreign companies export products which would be innocent (Juice report p.17) How much of the Spanish juice market is from imported products and how open the consumer is to non national product needs to be find out. Consumption: Demand for juice can be found in Spain as mentioned before, the market share and value of juice is increasing. A deeper end use analysis should be made by the innocent company for their smoothies. A threat of substitutes such as other non-alcoholic drinks as mentioned before can be found on the Spanish market because switching cost would be relatively low for retailers and consumers. (Juice Report p.18) Contractual obligation: Spain is a member of the EU and therefore business practice, ways of insurance and legal obligations should be similar to the other countries innocent already operates in. (See legal + economic forces) For specific matters the company should cooperate maybe with lawyers or business people in that country. Commitments: To extend their products to the Spanish market innocent has the advantage that Spain is a country of the European Union. Trade incentives and barriers should be moderate. But as stated in the Country Report on p. 17 the EU has comparatively high import tarrifs for fruit juice which could make retailers not import juice from foreign countries. Channels: The market access would be in geographical term easy to proceed. Spain has a well developed infrastructure with ports, airports and one of the best railway systems in Western Europe (Country Report p. 24) Innocent could use most of their current supply chain which would save them time and money. The distribution system in the Spanish juice market is dominated by on-trade with 27.9 % followed by independent retailers 25.2%, supermarkets/hypermarkets 24.9 % and 22% others. (Juice Report p. 27) Communication: Media infrastructure as stated in technological forces is growing and available to reach the target group. Marketing in collaboration with retailers and on TV might be the most effective way to reach the target group. In the big cities big adverts might be also a good solution. It would be good to do further evaluation of the costs of the different modes and how often people watch TV or which media such as newspaper, internet and mobiles they use in which way. This also should include how and through which channels the Spanish people do their shopping. Innocent could also use their company cars for promotion tours. Capacity to pay: As found out in the economic forces the unemployment is high and income divers among the people and between the regions, so that it is reasonably that the capacity to pay is very different across the Spanish country and probably higher in big cities. The price level is 10 % lower than the EU average. (eurostat, p. 4)To find out more about the culture of pricing and trends, how insurance terms work and what common conditions of payment are in Spain, a more specific analysis is needed. The ECB controls the fiscal policy in Spain because it is a member of the EU. Price stability is a main intention of the central bank in Spain. (Country Report p. 59) Insurance regulator, to prevent unhealthy practice Currency: As all the other countries that innocent operates in Spain has the Euro currency as well. The Euro is at the moment a stronger currency in comparison to UKs sterling. Exchange controls nearly do not exist anymore (Country Report p.80) and restrictions are widened and adapted to EU standards. (see legal forces) Caveats: Innocent should be aware of the fact that Basque and Islamic terrorist groups have a presences in the country which might be a risk. (Country Report, p. 3) Porters five forces: new entrants, bargaining power of suppliers and buyers the threat of substitutes and the market competitors with their intensity of rivalry (Hollensen p.) are seen as moderate in the juice market in Spain (Juice Report p.15) and are included in the 12 C analysis. Some of the large chains and buying groups boost buyer power. (Juice Report p. 15) Rivalry is weakened because the 3 competitors mentioned earlier are operating in more than one segment. (Juice Report p. 19) Chapter 3 Challenges The principal challenge of the Spanish market is first of all that there are already many companies on the juice market. Innocent offers only a niche product with a relatively high price which could be difficult as a high unemployment rate and an unequal income is characteristically for the country. Furthermore the potential consumers are spread in the country side and in contrast to that a bigger concentration with people live around the big cities. Product: Innocent should think about if they have to adapt their products. It may be that the Spanish people have a different taste. The product labels need to be in Spanish. It might be that people from Catalan and Basque do not buy the smoothies because they are not in their language. The Spanish people might be not open to fruit products from the UK, as they have their own fresh fruits in the country. Promotion: Cultural difference should be taken into account when innocent creates their advertisement. Most of the Spanish population is Roman catholic. All the materials have to be in Spanish so that the people can understand them. To promote the product on this new market innocent will need to invest a lot of time and money to achieve a certain degree of brand awareness and a positive customer perception. Therefore they should first concentrate on regional advertisement and later on national advertisement. Price: They have to explain their premium price to the Spanish consumers and therefore need to create a perception by the consumer that they will benefit from this product. If they want to have a chance it this market they might have to adapt their price to common prices in the Spanish juice market. Place: Innocent has to find distributors that can supply their products to the target group. In every country innocent uses retailers and supermarket chains in the respective country. It will be a challenge for innocent to get stocked with Spanish retailers, as they need those who have a wide spread over the country and a good reputation. The space is rare on the supermarket shelves and they will need a good strategy to convince the retailers to exchange products with those from innocent. Furthermore innocent needs to find such retailers or stores that match to there brand image. When they get contracts with Spanish retailers they might also loose a certain control over the supply chain of their products. Chapter 4 Market entry modes For the first two years it is recommendable that innocent uses export modes as a market entry model. At the beginning the risk is higher that the Spanish people will not accept the smoothies. Export modes are less cost intensive and therefore present a lower risk for the innocent company. For a direct export mode the innocent company needs to build up contacts with distributors or agents in the Spanish market. In the beginning they should mainly concentrate on big cities such as Barcelona and Madrid and the urban areas around these big cities. High end supermarket chains which need to be researched in detail by innocent are most suitable for their brand image. How to go into markets? tried different versions franchise brand, joint ventures? Having team in the country, mix of know hoc innocent and local Try to get in the best outlets PR- vans out on the road Word of mouth When certain distribution level reached, regional advertising, national advertising campaign hotels Trade regulations most of the products import from EU countries without duty or not much depends on product.t preferential tariffs and EU trade barriers are also applied p. 82 â€Å"Spanish law permits foreign investment of up to 100 % of equity, capital movements liberalized, â€Å"authority of Spanish competition commission widened to make enforcement more effective p. 4 Bibliography Dan Germain, Richard Reed Innocent our story some things weve learned. 2009 London, Penguin Books Donoghue, A. (2008) Innocent Smoothiess green claims go pear-shaped. Business Green, 8 August. Sibun, J. (2009) Tough time for smoothie maker Innocent. Daily Telegraph, 8 November. (2007) Innocent has lost its innocence. Daily Telegraph, 20 May

Critique of the Movie Educating Rita Essay -- Movies Film Educating Ri

Critique of the Movie Educating Rita Director: Lewis Gilbert Screenwriter: Willy Russell Released: 1983 With Julie Walters, Michael Caine, and others Rita (Julie Walters) is a twenty-six years old hairdresser from Liverpool who has decided to get an education. Not the sort of education that would get her just a better job or more pay, but an education that would open up for her a whole new world--a liberal education. Rita wants to be a different person, and live an altogether different sort of life than she has lived so far. She enrolls in the Open University, a government program that allows non-traditional students to get the kind of higher education that used to be reserved more or less for the offspring of the upper classes, and mainly for male students at that. "Educating Rita" describes the trials and transformations that the young hairdresser has to go through to develop from a person with hardly any formal schooling at all into a student who passes her university exams with ease and distinction. In the course of telling this story, the film also suggests what the essence of a liberal education may be. The story is presented in the form of a comedy, a comedy that revolves around the personal and pedagogical relationship between Rita and her main teacher, Dr. Frank Bryant (Michael Caine). Frank Bryant teaches comparative literature, and it is his job to prepare Rita for her exams. Unfortunately, Frank Bryant has lost all enthusiasm for his academic field and its related teaching duties. He loathes most of his regular students, and the main function of the rows of classical works that still fill the bookshelves in his office is to hide the whiskey bottles without which he is not able to get through the day and the semesters anymore. When he teaches his regular classes he is frequently drunk, and in response to a student's complaint that students are not learning much about literature in Bryant's class, the burned-out teacher gruffly advises: "Look, the sun is shining, and you're young. What are you doing in here? Why don't you all go out and do something? Why don't you go and make lo ve--or something?" Frank Bryant is a disenchanted intellectual who has no real use anymore for literature, culture, or the life of the mind. Introducing working people in particular to the world of higher education seems utterly pointless to him. When he find... ... having overcome the limitations of her old world through education, and by recognizing the limitations of what she has acquired at the University, she finds herself in the same situation as Frank: in some sort of existential Australia where "everything is only just starting." She has choices to make, and it is her having grown beyond old forms of life that gives her the freedom to make these choices. This in the end is the essence of her education, and the essence of any liberal education as such: the knowledge-based ability to step back from all form of life, the capability to deliberate freely, and then to embark on a course of action that does not grow out of established patterns and unexamined impulses, but out of critical reflection and informed decisions. What Rita thanks Frank for at the end, and what has made him a "good teacher" during all her trials, is that he has helped her to get into this position: "You have given me a choice." Education, in other words, is liberat ion. It is the emancipation of a person from a state of being a mere extension of a given environment to an active agent who can choose who she or he will be: a potential creator of his or her own world.

Germany: The New Battle :: European Europe History

Germany: The New Battle Thesis: This paper will argue that Germany needs to secure itself as both the economic and political hegemon of Europe inside of the European Union; until its present condition and effectiveness in the global politics changes, instability in the European Union, as well as, basic fear of will always be present. I. Introduction II. Historical Perspective-The two negative factors A. Fear - twice in one century 1) Bismarck/Frederick II 2) Hitler B. Foolishness 1) WWI 2) WWII III. Reunification - The Key A. Economic realities 1) E. Germany's status 2) Infrastructure B. The significance of one Germany 1) Future 2) Politics IV. European Union-The means to and end A. European "check and balance system" 1) Hope for the future 2) Provisions for success B. The answer to a disturbing question 1) Can Germany be strong and peaceful? 2) France and England V. Conclusion The formation of a state can be both a beautiful and terrifying event . As a national you now have a home and place to live with people of a common culture and heritage, an identity. If you are a founder of the new state, there would be a sense of accomplishment of having achieved the fulfillment of a lifetime goal. Other states which deemed this new state as legitimate and recognized it as a self-determined equal, have created a potential ally or enemy. The downside, the premature recognition and the actual struggle for that status, usually entails conflict, loss of life, revolution and even war. A state was formed and recognized in 1871 in the center of Europe. This event has had an enormous impact since its inception. It has been both the salvation of Europe through economic depressions and hard times, as well as, the cause for two world wars and the near decimation of Europe. Its people have been back and forth between rags and riches, democracy and dictatorships, united, broken and then reunited. This state is known as Germany. Modern Germany has been reunified after almost 50 years of separation during the cold war. Once again German power and influence is on the rise. The world watches because Germany has not been able to successfully retain both total sovereignty over its territory and be an economic world power, for a substantial period of time; without plunging the world into an unavoidable conflict. The question of Germany and its position in world politics is one which has plagued statesmen since Germany's formation.

Racism in the Video Skin Deep Essay -- Skin Deep Racism Racist Essays

Racism in the Video Skin Deep In the ideal world everybody is equal. In the real world there is racism. Situations stemming from racist feelings and conflicts between ethnic groups remains a serous problem. The video Skin Deep brought together college students of different races to express their feeling and beliefs about racism. The video supported the idea that the environment you are raised in is an influence on beliefs and feelings you might have towards other races. Dave’s grandfather was a confederate. He grew up listening to his grandfather talk bad about other races. Dave’s best friend is Mexican, and he said he can not bring him around his grandparents. Marc comes from a good Italian family. His father has some strong views about people of other races. Marc adores his father, but he’s not sure if he agrees with him. In fact, Marc loves to sing and when he joined in an all Black gospel choir, he did not tell his father for several months. Most of the other students expressed that they had the same upbringing, to discriminate against other races. Even though it was wrong of our grandparents and parents to raise us in such an environment, I can understand why they did. Some of our grandparents lived in the days of slavery and war and had to deal with the experience first hand. Their experience is all they knew to teach their young. I think our generation can look past how we were brought up and recognize that it is wrong, and teach our children better. Tammy made a point that the black students at her school often did not get involved in events. She said that when she went to school meetings she made an attempt to sit by students of other races, when she tried to make friends with them by sitting next to them and making conversation, she could tell that they did not feel comfortable sitting next to her. This made her feel uncomfortable. The Black students felt that they were often left out of groups and schoolSkin Deep 3 events so they decided to have a graduation ceremony for Black students only. My first thought of this idea was that it was only splitting the races up even more. After listening to other’s thoughts in class I understood more why this was so special to the Black race. One reason was because for most of the students, they were the first to graduate in their family and that is something to take pride in. Judith is th... ...one of another race has the same opportunity as me. I do think I feel this way because I have not had to experience life as a person of a different race. Brian a black student, felt that White people think if one Black person does something bad, then all Black people do it. I also think that the media, movies, and music play a big role in stereotyping. Stereotyping is something that most people do. I don’t think it is done to hurt people intentionally. Overall, I thought the video was good and the students expressed their opinions and feelings openly and honestly. The video is pretty old and I do think that people are more accepting of other cultures, interracial marriages, and biracial people now. I might even say that I am ignorant to racism because I am not racist. Maybe I do not really see racism when it is right in front of me. Being a nurse I have patients of all races and cultures. I see my patients as equal humans. When I look at them, the color of their skin or their appearance is not important to me. What I see is a patient who is sick and needs my care. There is no one solution to racism in this country. We each need to contribute to the solution in our own way.

The Implications of the Phrase: “Existence Precedes Essence.”

Kung Tzu or Confucius as he is better known as was born in 551 BC and was a Chinese thinker and teacher (as he preferred to see himself) developed a system of philosophy and religion known as Confucianism. One part of his thoughts in particular are currently of interest to us; his views on human nature. Confucius believed that human nature is neither good nor evil, but develops through out one’s life.The actions, choices and thoughts of every person all contribute towards a person’s nature; and as a result of this thought he justified that there is no collective human nature and that human nature varies from person to person. This may be summed up into one phrase: â€Å"existence precedes essence†. The statement in this case would mean that people are born without any nature as such, and are neither good nor evil to begin with; quite simply they’re like a hollow husk with no character, soul or substance (mental and emotional) that would make them human.The character develops and grows as a person experiences live and all the challenges and rewards that accompany life and is reflected through the actions and decisions of each person. This would imply that every individual is born with a ‘clean sate’ and are thus free to determine the direction of their existence weather for good or evil as a culmination of their lives thus far. It also means that all human beings are born equal (at least on a moral plain) because every individual at birth has no essence or soul; quite simply, they may be compared to animals.It is their lives and experiences that shape who they are in essence and their actions and choices that reflect who they are. Further more as a result of the equality implications is could be deduced that all people regardless of their economic or social class are equally capable of committing good and evil and no individual is incapable of committing either good or evil regardless of their social or economic class.